Lovedeep Kaur

Strategic Marketing Communications

2021 - 2023

Conestoga College, Ontario

Business Management

2020 - 2021

YMCA, India

Software Engineering

2016 - 2019

National Institute of Information Technology, India

Bachelor of Commerce

2015 - 2018

IEC University, India

• Google Digital Marketing & E-commerce - Google
• Google Project Management
• Search Engine Optimization (SEO) - University of California, Davis
• Google Analytics
• HubSpot Content Marketing
• Hootsuite Social Media Marketing
• Google Ads

• Digital Marketing Strategy
• Website Optimization / Website Management
• Social Media Management.
• Stakeholder Management
• HTML/CSS
• Figma
• Graphic Design (Adobe Creative Suite: Indesign, Photoshop, Illustrator, Premiere Pro, After Effects)
• WordPress
• Content Management Systems (CMS)
• SEO and Keyword Research
• Project Management
• Microsoft Office & Google Suite
• Content Writing, Editing, and Proofreading

Event Management

• Orchestrated a college art event, leading marketing strategy, budget planning, artist collaboration, and charity fundraising.
• Managed social media content, marketing designs, and video production for the event.

Volunteer Instructor

• Dedicated volunteer instructor aiding undergraduates with weekly problem-solving sessions in accounts and marketing.

Web Design & Graphic Design

• Managed independent web design projects, creating user-friendly websites using HTML, CSS, and WordPress.
• Executed freelance graphic design projects, producing visually compelling elements for digital and print media.
• Proficient in Adobe Creative Suite for impactful graphic design.

Marketing Content Writer

• Authored engaging content for diverse global clients, including blog posts, website content, and product descriptions.
• Enhanced SEO by 30% through collaboration with teams to align content with overall strategies.
• Edited content for accuracy, clarity, and consistency, ensuring timely delivery.

Digital Marketer / Project Management, Medcentre Health

2023 - Present

Markham, Ontario

• Implemented digital marketing strategies to achieve marketing goals and objectives, resulting in a 20% increase in patient engagement.
• Optimized the organization's website and social media channels, enhancing user experience by 25%.
• Coordinated and Managed Projects, overseeing the development and execution of digital marketing campaigns and ensuring alignment with organizational objectives.
• Facilitated Virtual Stakeholder Engagements via Zoom and Teams, ensuring effective communication and collaboration across multiple teams.
• Developed and analyzed KPIs, contributing to a 15% improvement in website conversion rates.
• Managed content calendar for digital platforms, including social media, email campaigns, and website updates.
• Boosted brand awareness through engaging social media campaigns.
• Ensured brand and key messaging consistency across all digital channels.

Marketing Coordinator, Cognixia

2019 - 2023

New Jersey, USA

• Researched and developed content, resulting in a 30% improvement in search rankings.
• Managed a content calendar, ensuring timely publication and consistency, contributing to a 20% increase in content engagement.
• Collaborated with cross-functional teams to maintain brand consistency and high-quality content, leading to a 15% growth in audience interaction.
• Enhanced client satisfaction by delivering high-quality written content tailored to specific industries and target audiences.
• Monitored and reported campaign performance, recommending enhancements to improve results.

Marketing Assistant, Costco

2021 - 2022

Kitchener, Ontario

• Assisted in the planning and execution of marketing campaigns.
• Conducted market research to identify target audiences and trends.
• Supported the creation and distribution of promotional materials.
• Monitored and analyzed marketing data to measure campaign effectiveness.
• Coordinated with vendors and stakeholders to ensure timely delivery of marketing materials.
• Enhanced customer engagement through effective use of social media and email marketing.

Marketing Associate, Capitalxtend

2020 - 2021

Nicosia, Cyprus

• Enhanced brand visibility by 70%, spearheading SEO optimization, website management, and cross-browser compatible design.
• Assisted in the creation and distribution of marketing materials.
• Successfully contributed to the launch of 3 projects, showcasing adaptability and project management skills.
• Conducted market research and analyzed data to improve content strategy and optimize digital marketing operations.
• Utilized CMS platforms such as WordPress and Drupal for effective content management, streamlining workflows.
• Monitored analytics, resulting in a 25% improvement in content performance and the implementation of data-driven SEO strategies.
• Developed engaging articles for online publications, resulting in increased readership and social media shares

Marketing Intern, A1 Tours

2019 - 2019

Delhi, India

• Conducted market research, providing valuable insights into industry trends.
• Assisted in the development and execution of successful marketing campaigns.
• Assisted in corporate communications efforts, including drafting internal newsletters and announcements.
• Built and maintained relationships with internal and external stakeholders.
• Enhanced social media engagement through regular posting and audience interaction.
• Boosted brand awareness by developing creative marketing strategies and campaigns.

Web Developer, Edfora Technologies

2017 - 2018

Delhi, India

• Led website design discussions, aligning projects with client needs and preferences.
• Implemented client CMS programs and data feeds into websites, enhancing functionality.
• Executed HTML & CSS coding, incorporating ASP.NET and Javascript, troubleshooting application errors effectively.
• Conducted comprehensive website performance tests, resulting in a 20% improvement in speed and scalability.
• Enhanced user experience by implementing responsive web design and optimizing website performance.
• Streamlined website maintenance tasks for increased efficiency and improved site functionality.

Web Developer, STJ Electronics Pvt. Ltd.

2016 - 2017

Delhi, India

• Collaborated closely with clients and management to meet and exceed website requirements.
• Integrated CMS programs and data feeds, significantly optimizing website performance.
• Conducted rigorous website testing and usability tests, refining site performance and achieving a 25% increase in user satisfaction.
• Integrated third-party APIs to enhance website functionality and provide additional services to users.
• Coded websites using HTML, CSS, JavaScript, and jQuery languages.
• Provided front-end website development using WordPress, Hubspot, and other editing software.